Elevate Your Brand: The Power of Strategic Marketing and Content with Gerri Knilans
In this episode of the Inspectations Podcast, host Justin Starbird sits down with Gerri Knilans, the CEO of Trade Press Services, for her second appearance on the show!
Gerri brings over 30 years of experience in B2B marketing and shares valuable insights into the ever-evolving relationship between sales and marketing. This episode dives deep into how businesses can leverage strategic content development, media outreach, and effective communication to foster growth, strengthen client relationships, and stay ahead in today’s competitive market.
Gerri highlights the importance of a well-rounded marketing plan and offers actionable advice for business leaders who are seeking to refine their marketing strategies. Whether you're a CEO, marketing executive, or sales professional, this episode provides essential takeaways for enhancing your approach to marketing and achieving long-term success!
Key discussion points include:
📍The critical connection between marketing and sales for driving business growth
📍How to develop meaningful, strategic content that supports the sales process
📍The importance of frequent, high-quality communication with target audiences
📍Media outreach strategies for increasing brand visibility and engagement
📍Overcoming obstacles in B2B marketing, including budget constraints and shifting buyer behavior
📍The growing role of technology, including AI, in shaping marketing strategies
📍Opportunities for businesses to expand into global markets and refresh outdated content
Tune in to gain practical tips and fresh perspectives that will help you elevate your marketing efforts and push your business forward!
Tackle one of the toughest challenges in business leadership - effectively "inspecting what you expect" - on the Inspectations podcast!
Too often, businesses fail or managers lose their way due to the fact they were operating based on expectations they had never inspected.
The Inspectations podcast, hosted by Justin Starbird, CEO of The Aebli Group, brings together leaders spanning diverse industries, to explore topics such as best practices, innovation, leadership, and business development.
Born from internal discussions within the TAG Team, the podcast strives to enhance processes and systems in your business!
Tune in today for illuminating discussions and actionable insights!
Other recent episodes include:
Future Proofing Your Business with Gerri Knilans
Leading with Purpose: Strategies for the Modern Business Leader
How Partnerships Between Competitors Drive Innovation with Matt Wollersheim
