In the race to be better, smarter, and more efficient in business, it is easy to overlook the most important element of marketing: human connection!
At TAG, we are always grappling with the right mix of letting our tools do the work and creating content that is from the heart, soul, and wisdom of our experiences.
Marketing isn't just about automation or efficiency--it's about building relationships. Absolutely, AI can help scale your efforts, but when it dominates the brand experience, you risk losing the personal touch that creates trust and loyalty. The secret sauce that makes your business unique.
At its core, marketing turns strangers into customers through tailored, thoughtful interactions. That's why human-authored content and genuine engagement are more important than ever! Use AI wherever you can, but the human element fosters long-lasting relationships.
Is YOUR company, YOUR brand, YOUR voice striking the right balance?
Here at TAG, we look forward to Mark Nardone's Brand Experience Report from PAN Communications each year. Here are a few insights from the third annual report:
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- 89% of marketers have increased their use of AI over the past 12 months.
- 51% of customers are asking for less AI in their brand experiences.
- 85% of marketers agree that sounding human is “very important” for creating exemplary brand experiences.
- Two-thirds of customers would consider leaving a brand if it relied too heavily on AI for storytelling.
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As an agency, we work hard to help you be strategic about how you implement AI and how much it is relied on to be the brand's voice. Let's connect to discuss the best way forward!
