Join TAG CEO Justin Starbird for 'The Future of Marketing for MedTech' on Wednesday, September 25th, from 2:15 PM to 3:00 PM at Center Stage, MEDeviceBoston!
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Staying ahead in today's rapidly evolving business landscape demands more than innovation; it also necessitates a keen understanding of how to leverage technology effectively.
🔎 Here, we'll dive deep into this topic, exploring the intersection of artificial intelligence (AI) and marketing strategies while providing actionable insights to propel your business forward!
Key discussion points include:
📍 The struggle to craft compelling brand narratives,
📍 The skepticism surrounding AI's efficacy and authenticity,
📍 Responsible AI practices,
📍 The uncertainty surrounding future developments,
📍 Predicted trends for 2025
Don't miss this opportunity to gain valuable insights that can transform your approach to marketing in the MedTech space! Let’s connect and discuss how we can harness the power of AI together. We look forward to seeing you there!
See you in Boston!
Previous talks:
Marketing Strategies for MedTech Start-Ups
The landscape of MedTech is rapidly evolving, not just in terms of technological breakthroughs but also in how these innovations are marketed. Justin will lead a deep dive into the strategies reshaping this dynamic field today.
One of the core strategies he'll explore is the power of storytelling. In a world of regulatory complexities and technical jargon, crafting compelling narratives that resonate with diverse stakeholders is crucial. Whether it's healthcare professionals, regulatory bodies, or end-users, effective storytelling can bridge the gap and build trust.
Key takeaways from this session include:
- Target Audience Identification: Understanding your audience is fundamental. Conducting thorough market research helps in grasping their needs and preferences.
- Clear Value Proposition: Articulate what sets your product apart and its value to the market.
Multi-Channel Approach: Embrace a diverse range of marketing channels to effectively reach your target audience. - Data-Driven Decision-Making: Utilize data analytics to measure the performance of your marketing efforts and make informed decisions.
- Continuous Evaluation and Adaptation: Stay agile and responsive to market dynamics by regularly assessing and refining your strategies.
If you're eager to explore these subjects in greater depth ahead of the conference, join Justin as the host of the Inspectations podcast, powered by The Aebli Group, for thought-provoking discussions surrounding these topics, as well as recent event talks, his thoughts on the future of marketing, and a sit-down interview and webinar with Jeff Wilhelm, CEO of Infused Innovations, discussing “The Future of Marketing in MedTech is More Than AI!”
Or check out these blogs:
"Crafting an Effective Marketing Strategy for Your MedTech Startup"
"The Evolution of Marketing in MedTech"
"Webinar Recap: Advancing Marketing Strategies with AI"
"Balancing the Art and Science of Marketing: Leveraging AI with a Human Touch"
"Inspectations with Justin Starbird: Insights on Trends Reshaping Marketing in MedTech"
"Unleashing the Power of Marketing in 2024 with Justin Starbird"
