Storytelling for Sustainability
Justin Starbird, CEO of The Aebli Group, will take the stage Wednesday, February 5 at the Sustainable Manufacturing Expo at MD&M West to explore how authentic storytelling can drive sustainability efforts in the MedTech industry.
Join Justin for, "Storytelling for Sustainability", where he'll explore how transparent communication about environmental efforts can build trust and credibility in the MedTech industry.
His presentation will highlight the importance of honest messaging, avoiding greenwashing, and crafting narratives that resonate with audiences, from healthcare providers to investors. To demonstrate how sustainability stories can drive engagement and differentiation, Justin will share practical strategies for leveraging traditional and digital storytelling channels—such as social media, collaborative partnerships, and real-world case studies.
Attendees will leave with actionable insights on using storytelling to promote eco-friendly practices and position their brand as an industry leader in sustainable innovation.
Don’t miss this opportunity to gain valuable insights from one of the leading voices in marketing and brand storytelling. Whether you’re a MedTech professional, a sustainability advocate, or simply looking to refine your messaging strategy, Justin’s presentation promises to deliver actionable takeaways that can make a meaningful impact. Mark your calendar for Wednesday, February 5, and join us at the Design Lab to explore how storytelling can be the driving force behind sustainable innovation in MedTech.
