The Art of Scaling and Selling: Tips for Creating a Sustainable and Sellable Business

Scaling a business and eventually selling it are milestones many entrepreneurs dream of achieving. But this journey is rarely linear. It takes careful planning, the ability to adapt, and a long-term vision. As Rick Greenwald, founder of Simbex and current CEO of Bionic SkinsTM, shared recently on the Inspectations podcast, the process of scaling and ultimately selling his business was a thoughtful journey that spanned several years. His experience offers invaluable lessons on business growth, positioning for a successful sale, and maintaining company culture through it all.

Key Takeaways:
📍Early Planning is Crucial: Start preparing for a sale well in advance to position your company for long-term success and attract the right buyers.
📍Strong Company Culture Matters: Buyers value businesses with a positive, cohesive culture that aligns with the company’s values.
📍Know Your Goals: Define your personal and professional objectives before entering a sale process to guide your decisions.
📍Focus on the Right Buyer: Look for a buyer who shares your vision for the company’s future, not just the highest offer.
📍Sustainability Over Financials: Buyers seek businesses that have long-term growth potential, driven by customer satisfaction, innovation, and operational excellence.
📍Legacy is Key: A successful exit is not just about financial gain; it's about ensuring your business’s culture and impact continue under new ownership.

Start with the End in Mind

The most successful business leaders understand the importance of planning for the long term, even in the early stages of growth. For Rick, this process began long before he decided to sell his company. His journey to the eventual sale of Simbex spanned five years—time spent strategically growing the business and ensuring it was in a position to be attractive to potential buyers.

This wasn’t just about scaling for revenue growth. Rick and his team focused on building a business that was solid in both operations and culture, ensuring that it could thrive without being dependent on any one individual. This level of preparation was critical when it came time to negotiate with potential buyers, who often look for businesses that are both profitable and sustainable.

Know What You Want—And Be Prepared to Walk Away

Selling a business can be an emotional and challenging process. For many entrepreneurs, it’s not just about the financial transaction—it’s about ensuring that the company’s legacy is preserved. Rick emphasizes the importance of knowing exactly what you want from a potential sale.

It’s easy to get caught up in the excitement of an acquisition offer, but Rick’s advice to business leaders is clear: Know your priorities and don’t be afraid to walk away if the terms don’t align with your long-term goals.

This perspective is essential for maintaining company culture through the transition. Many business owners make the mistake of focusing too much on the immediate financial payoff, only to regret the decision later when the company’s mission and values are compromised.

The Importance of Self-Awareness as a Leader

One of the often-overlooked aspects of scaling and selling a business is the role of self-awareness in leadership. For Rick, recognizing his strengths and weaknesses was a key factor in Simbex’s success. 

This self-awareness extended beyond Rick himself to the leadership team as a whole. A successful company is built on a team that can acknowledge its limitations and work together to fill the gaps. As Rick notes, it’s essential for leaders to have a sense of humility and trust in their team’s ability to take the business forward.

This balance—between confidence and self-awareness—allowed Rick to focus on the bigger picture, stepping back when needed to empower others in the organization. For any leader scaling a business, this is a crucial mindset to adopt.

Planning for Long-Term Growth, Not Short-Term Gains

Rick’s journey offers a critical lesson for business leaders: Prioritize long-term growth over short-term financial wins. While it’s easy to get caught up in immediate successes or profits, the true foundation of a sustainable business lies in its ability to grow steadily and consistently.

This mindset helped Simbex grow in a way that made the company attractive to potential buyers. It wasn’t just about the numbers—it was about building a business that had a clear direction, a healthy culture, and a robust operational structure.

Maintain Your Company’s Values Through the Transition

Perhaps one of the most important lessons Rick learned throughout his journey was the value of maintaining company culture during the scaling and selling process. While financials and performance metrics play a huge role in a business’s appeal to buyers, company culture is just as crucial.

Rick’s approach to the sale of Simbex wasn’t just about finding a buyer—it was about finding a partner who would support and nurture the company’s values. This allowed the company’s team members to continue growing and thriving under new ownership, which was key to preserving the legacy of the business.

A Successful Exit Starts with Strategic Preparation

Selling a business isn’t something to take lightly. It requires careful planning, an understanding of what your company stands for, and an unwavering focus on long-term goals. Rick’s journey offers a clear roadmap for business leaders who are considering scaling and selling their companies.

Start early: Begin thinking about the exit strategy long before you’re ready to sell. It takes time to build a company that is ready for acquisition.
Know your worth: Don’t just focus on financials—consider the culture, people, and values that make your company unique.
Find the right buyer: The highest bid isn’t always the best option. Look for a buyer who aligns with your values and will respect your company’s legacy.
Focus on sustainability: Scale your business with the long term in mind, avoiding the temptation of quick profits for short-term gains.


In the end, the process of scaling and selling a business is about more than the transaction itself. It’s about ensuring that the hard work you’ve put in over the years continues to have a lasting impact. By preparing strategically, making thoughtful decisions along the way, and staying true to your company’s values, you can guide your business to new heights—whether through growth, acquisition, or transition.

For business leaders, the journey from scaling to selling isn’t a sprint, but a marathon. When done thoughtfully, the result isn’t just a successful exit; it’s a legacy that lives on in the culture, people, and continued success of the business. To hear more from Rick listen to, "Scaling with Purpose: The Journey from Startup to Sale," live on the Inspectations podcast now!