The Future of Marketing in MedTech
The future of marketing is AI. However, without aligning your business goals, a plan to deploy new technology, and a strategy of how it will be used, you won't have success. You will only have another layer that your team will despise.
MedTech Marketing Visionary
Staying ahead in today's rapidly evolving business landscape demands more than just innovation; it also necessitates a keen understanding of how to effectively leverage technology.
Staying ahead in today's rapidly evolving business landscape demands more than innovation; it also necessitates a keen understanding of how to leverage technology effectively. Justin Starbird will attempt to tackle the “Future of Marketing in MedTech” at the upcoming IME South Conference in Charlotte, NC, on June 5th at 2 p.m.
The “The Future of Marketing in MedTech is More Than AI!” webinar explored the intersection of artificial intelligence (AI) and marketing strategies and offered actionable insights to propel your business forward.
On February 8, 2024, TAG CEO Justin Starbird spoke on Center Stage at the MD&M Westevent in Anaheim, CA, about 'The Future of Marketing in MedTech'! Get his slides & his notes from the talk.
The Future of Marketing in MedTech has Arrived
Justin Starbird, CEO of The Aebli Group, has spoken several times about what the future holds for marketing in the MedTech industry. As an industry-leading expert on aligning business goals with the best technology and practices available, Justin continues to share what is important today, what will be important tomorrow, and the best way to put these strategies into your business now.
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TAG Services For You
Let TAG be your partner in unleashing the full potential of your business. Here are some of the ways to get started below.
Marketing Strategy
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Video & Podcast
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Analytics & Credibility
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What Our Clients Say
Don't take our word for it, our clients talk a lot more about us then we do!
Infinera
How Explainer Videos Tell Something Powerful
"Animated explainer videos are crucial because we've got new technologies that have never been thought up before. Infinera pioneered XR optics that create the ability to split a laser into multiple segments so that you can shoot that laser to multiple places at the same time. The explainer videos that TAG helped us complete have helped people understand what it is that we do, how our technology will help them, and what is next. They've gotten tremendous feedback from everybody that sees them. We spend two or three minutes explaining how something works in very layman terms."
Morningside Group
Importance of a Good Team
"The TAG Team is great. We worked together on a company that had been growing at an accelerated pace that really had never landed a national account of note. Some super regionals, the TAG team getting involved was right around the time we were going after what I call an elephant, and you were very helpful when I think about it is that the team really helped us understand the voice of the customer."
RISE Robotics
True Collaborative Work Starts at the Inception
"We couldn't afford to be industrial machinery's best-kept secret. We needed to come out of the closet and tell people who RISE™ is, what we do, and why it matters. Our content strategy was all about just that. Who is RISE™, what do we do, and why does that matter? We used a variety of means to deliver that message, right? TAG is an essential part of the trajectory that we're on because, gosh, where did we start? We started with, "Let's get the website, let's get it-- let's get ourselves into a 21st-century website, and let's just get that messaging right first."
Then, "Let's start adding content purposefully. Let's create. Let's get into the RISE™Inside Podcast and talk to founders and investors and early customers, early adopters about who RISE™ is, where we came from, what we do, why it matters." Then we added blog content and then video snippets. Then we started using social media outlets, Twitter, Facebook, and Linkedin. We've had a very; I'd say, comprehensive strategy around that explanation of who RISE™ is, what we do, why it's essential, how we take that out, and what we want to do is generate interest, enough interest, that people would reach out and touch us."