Future of Marketing in MedTech
The future of marketing is AI. However, without aligning your business goals, a plan to deploy new technology, and a strategy of how it will be used, you won't have success. You will only have another layer that your team will despise.
The future of marketing is here, don't wait
Take advantage of the opportunity to discuss the future of marketing in MedTech with The Aebli Group CEO Justin Starbird and Jeff Wilhelm, CEO of Infused Innovations, on this unique webinar replay.
The webinar is designed for anyone who runs an organization, a team, or someone looking for the best ways to integrate AI into their marketing efforts. Even if it isn't specifically in the MedTech space!
Justin and Jeff discuss the key hurdles facing companies today, including the struggle to craft compelling brand narratives, skepticism surrounding AI's efficacy and authenticity, responsible AI practices, and trends we see for the remainder of 2024.
Additionally, hear how the took a deep dive into some tools that help make their jobs easier, including:
- Our webinar hosting platform, Streamyard
- BING Chat Enterprise (Copilot)
- Azure + OpenAI
- customers.AI
- HubSpot CRM
Finally, Justin opens the TAG playbook on creating content and shares one of the processes our team uses (now aided by AI) that helps us get more done for our clients than they could on their own.
Watch the Webinar!
Complete the form below to get the link to watch the webinar replay. You will get everything Justin & Jeff talked about, as well as the questions people asked at the end of the event. Don't miss your chance to act on their insight and see results today.
Don't Forget to Download the Webinar Notes & Slides too!
TAG Services For You
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Video & Podcast
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What Our Clients Say
Don't take our word for it, our clients talk a lot more about us then we do!
Infinera
How Explainer Videos Tell Something Powerful
"Animated explainer videos are crucial because we've got new technologies that have never been thought up before. Infinera pioneered XR optics that create the ability to split a laser into multiple segments so that you can shoot that laser to multiple places at the same time. The explainer videos that TAG helped us complete have helped people understand what it is that we do, how our technology will help them, and what is next. They've gotten tremendous feedback from everybody that sees them. We spend two or three minutes explaining how something works in very layman terms."
Morningside Group
Importance of a Good Team
"The TAG Team is great. We worked together on a company that had been growing at an accelerated pace that really had never landed a national account of note. Some super regionals, the TAG team getting involved was right around the time we were going after what I call an elephant, and you were very helpful when I think about it is that the team really helped us understand the voice of the customer."
RISE Robotics
True Collaborative Work Starts at the Inception
"We couldn't afford to be industrial machinery's best-kept secret. We needed to come out of the closet and tell people who RISE™ is, what we do, and why it matters. Our content strategy was all about just that. Who is RISE™, what do we do, and why does that matter? We used a variety of means to deliver that message, right? TAG is an essential part of the trajectory that we're on because, gosh, where did we start? We started with, "Let's get the website, let's get it-- let's get ourselves into a 21st-century website, and let's just get that messaging right first."
Then, "Let's start adding content purposefully. Let's create. Let's get into the RISE™Inside Podcast and talk to founders and investors and early customers, early adopters about who RISE™ is, where we came from, what we do, why it matters." Then we added blog content and then video snippets. Then we started using social media outlets, Twitter, Facebook, and Linkedin. We've had a very; I'd say, comprehensive strategy around that explanation of who RISE™ is, what we do, why it's essential, how we take that out, and what we want to do is generate interest, enough interest, that people would reach out and touch us."