Growth-driven design
TRADITIONAL DESIGN IS BROKEN
Smarter way to think of design
Growth-Driven Design is a completely new approach and way of thinking about building and growing your website.
This TAG + HubSpot whitepaper helps you align design with analytics to be more agile and avoid the pitfalls of the website redesign nightmare.
Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services. It is the place where we drive all of our marketing efforts and is often the first place prospects come looking for information.
Missing the opportunity to put your best (design) foot forward could be the difference between succeeding or not.
TAG creates design that moves you
The Three Pillars of Growth-Driven Design
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Minimize risks associated with traditional web design. We work to avoid the risks of traditional web design by taking a systematic approach to shorten the time to launch, focusing on real impact and continuous learning and improvement.
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Continuously learn and improve. We are constantly researching, testing and learning about our visitors to inform on-going website improvements. Through continuous improvements we can reach peak performance.
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As you learn, inform marketing and sales (and vice versa). Growth-Driven Design is tightly integrated with marketing & sales. What we learn about visitors helps inform and improve marketing & sales strategies and tactics (and vice versa)
The TAG Team was really creative. In a 6-week stretch the Team was able to have a website, photo shoot, and new content come together at the last minute. The approach to design and completing a new website was easy, thoughtful, and captured the spirit of a 100 year-old company that is working to innovate.
Kurt Walker Anthony Liftgates