The Future of Marketing in MedTech
The future of marketing is AI. However, without aligning your business goals, a plan to deploy new technology, and a strategy of how it will be used, you won't have success. You will only have another layer that your team will despise. Justin Starbird, CEO of The Aebli Group, just spoke at MD&M West in Anaheim to discuss what is coming next and how to create actionable insights.
The future of marketing is here, don't wait
For the first time, CEO Justin Starbird, shares his slide notes from his talk. The information was important enough that he wanted you to have it and apply the ideas from the talk to your business and make sure you have the best year yet.
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Complete the form below to get all of Justin's slides and the notes that go with them so you have something actionable from the talk.
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Infinera
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"Animated explainer videos are crucial because we've got new technologies that have never been thought up before. Infinera pioneered XR optics that create the ability to split a laser into multiple segments so that you can shoot that laser to multiple places at the same time. The explainer videos that TAG helped us complete have helped people understand what it is that we do, how our technology will help them, and what is next. They've gotten tremendous feedback from everybody that sees them. We spend two or three minutes explaining how something works in very layman terms."
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Then, "Let's start adding content purposefully. Let's create. Let's get into the RISE™Inside Podcast and talk to founders and investors and early customers, early adopters about who RISE™ is, where we came from, what we do, why it matters." Then we added blog content and then video snippets. Then we started using social media outlets, Twitter, Facebook, and Linkedin. We've had a very; I'd say, comprehensive strategy around that explanation of who RISE™ is, what we do, why it's essential, how we take that out, and what we want to do is generate interest, enough interest, that people would reach out and touch us."