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How do you rebrand yourself?

When you are a full-service marketing agency that says that they have a speciality in brand design and creativity, making sure that you hit the right design, the right look, and the right feel are imperative. You are quite literally using your work on yourself as the example of the work that you do. As an agency, you are always the first example future clients see. You are what your future clients are judging against. If they like it; they trust you and hire you. If they hate it, then it might not be a "no," but you have to work a lot harder to gain their trust in order to execute their vision. No pressure! 

Date

ALL of 2023

Client Name

The Aebli Group

Location

Auburn, Maine (just north of Portland)

TAG Logo
The Aebli Group Logo
TAG+Sneakers
TAG Sneakers
TAG business cards
The Aebli Group business cards
tag-as-jersey
Jersey proofs for TAG sports team

There are many ways to get to an end result

At TAG, helping our clients establish a strong brand identity and position is crucial for them to create a differentiation and have business success. Our process establishes a comprehensive approach to crafting a compelling brand identity for our clients, one that resonates with their core values, their target markets, and both short-and-longterm strategic objectives. This foundational approach sets the stage for all subsequent marketing and web development efforts, ensuring a cohesive and impactful brand presence across all touch points.

BRAND AUDIT

  • Purpose and Scope: Evaluate the current brand’s strengths, weaknesses, opportunities, and threats (SWOT analysis) to understand its market position and equity.
  • Key Deliverables: A detailed report highlighting existing brand assets, messaging and visual identity. This report will provide actionable insights for refining the brand strategy.
  • Market Landscape Analysis: Conduct a thorough analysis of key competitors, focusing on their brand positioning, visual identity and market share.
 
BRAND STRATEGY DEVELOPMENT
  • Brand Positioning Statement: Craft a concise and powerful brand positioning statement that captures the essence of the client’s identity and its value to customers.
  • Brand Pillars and Values: Define the core pillars and values that represent the brand’s foundation, guiding all branding and communication effort
VISUAL IDENTITY AND MESSAGING
  • Logo and Visual Elements: Work with and build on the provided visual identity system to reflect the client’s strategy and appeal to the target audience.
  • Brand Messaging Framework: Create a comprehensive messaging framework that articulates the brand’s key messages, tone of voice, and communication style across various platforms.
COMPREHENSIVE CONTENT AUDIT
  • Our initial step involves an audit of all existing pages, posts, and projects across the client enterprise.
  •   This process will identify all vital content elements, assess their relevance, and categorize them according to the new website’s structure and strategic objectives.

How was the result?

By no means was the process easy. However, at the end of the day, the TAG Team found the best version of itself. One was through visual identity. Changing the website to reflect current services, update to reflect existing talent, and put our personality on full-display was a high priority. Improving the logo to be reflect an openness to new ideas, best practices, and change was the by-product of keeping an open mind. And of course, the SWAG looks great! From new kicks for events and trade shows, to sponsoring the local community sports programs and schools, the rebranding of The Aebli Group has had a positive impact!

How Can TAG Help You?
The Aebli Group sneakers
TAG sneakers