In a recent post by HubSpot, they cited a study sharing that over 4 billion people are now connected to the internet. There has quite literally, never been a moment in history where more people have the opportunity to hear from you than ever before. 

Not only does a blog allow you to share important opinions or industry knowledge, it also helps drive traffic to your website. Your website is the living, breathing, extension of your business. It runs 24 hours a day, 7 days a week, and 365 days a year. But how often does it get updated? Not all that often. 

That's where blogging comes in. Those service or product descriptions don't change much on the website, but articles about use-cases, testimonials, and reviews all do. In a blog, a business can add personality and address questions, concerns, new features, and more that are all relevant to the customer and client.