Telling a Story about Cutting-Edge Technology, Simply

How Explainer Videos Tell Something Powerful

"Animated explainer videos are crucial because we've got new technologies that have never been thought up before. Infinera pioneered XR optics that create the ability to split a laser into multiple segments so that you can shoot that laser to multiple places at the same time. That's going to change how optical networking works fundamentally. It will look a lot more like the IP world than it does the optical world now, where everything is point-to-point. At Infinera, we introduced a point to multipoint, but the audience (for the videos) isn't the optical engineer, so we have to find ways to explain it in layman's terms, so that any viewer can understand the impact of the technology.

The explainer videos that TAG helped us complete have helped people understand what it is that we do, how our technology will help them, and what is next. They've gotten tremendous feedback from everybody that sees them. We spend two or three minutes explaining how something works in very layman terms."

-- Russ Fordyce, Senior Director of Content Marketing for Infinera --

They said it couldn't be done

Tell The Reader More

Infinera enables its customers to usher in new services and applications that improve how people communicate. Their innovative approach is vertically integrated, open, and offers modular solutions. Infinera has a long history of challenging conventional thinking, bending the laws of science, and continually reimagining telecommunication networks. TAG helped Infinera tell that story through a corporate video for another project.