AI is rapidly becoming a key player in many industries, but its integration into brand management and marketing requires a thoughtful approach. In a recent interview with MD+DI, Justin Starbird, founder and CEO of The Aebli Group (TAG), shared his perspective on how AI can support marketing efforts while preserving authenticity. Below are some key takeaways from the conversation.
Starbird highlights how AI can complement marketing efforts: “AI, when integrated thoughtfully, allows businesses to streamline processes while keeping their brand’s voice intact. It’s about making operations more efficient, not replacing the creative people behind the message.”
AI can assist in automating tasks like generating prompts for blog posts or pulling relevant data for marketing content. This makes marketing more effective by reducing the time spent on mundane tasks, allowing teams to focus on high-level strategy.
One of the major concerns with AI-generated content is the potential for inaccuracies. Starbird stresses the importance of oversight when using AI: while it can accelerate content creation, businesses must review and refine the results to ensure they align with the brand’s narrative.
Starbird remains cautious about using AI to create original marketing messages, noting that "AI-generated content ranks lower on search engines like Google and Bing." This challenge emphasizes the need for businesses to focus on crafting unique, human-led content while using AI for support.
At TAG, one practical application of AI is using automatic transcripts from meetings to pull out key action items. This keeps the team informed, even when some members aren’t present, helping to maintain a consistent workflow across the board.
AI’s role in marketing and brand management is still evolving, but its potential is undeniable when used responsibly. To learn more about how AI can enhance your business, check out Justin Starbird’s full interview with MD+DI here.
Unlock the full potential of AI in your marketing strategy
AI can be a powerful tool in modern marketing, but its true impact comes when it is paired with authenticity, creativity, and a human touch. The Aebli Group specializes in helping businesses integrate AI into their marketing efforts while staying true to their brand voice. Whether you’re looking to streamline your processes or create original, compelling content, our team can guide you through every step. Visit our website here to learn how we can help you unlock the full potential of AI in your marketing strategy.
Don’t miss Justin Starbird’s upcoming talk at MEDevice
For a deeper dive into the future of marketing in MedTech and the role of AI, be sure to check out Justin’s talk, “The Future of Marketing in MedTech,” at MEDevice Boston. Join him on Wednesday, September 25th, at 2:15 PM on Center Stage. During his talk, he’ll share insights on responsible AI practices and the latest strategies to keep your brand ahead of the curve!
Learn more here, "Join TAG CEO Justin Starbird for 'The Future of Marketing for MedTech' at MEDeviceBoston!"