Maximizing Trade Show Success: Insights from Informa Markets with Lauren Moore

In this insightful Inspectations episode, host Justin Starbird speaks with Lauren Moore, Conference Director at Informa Markets Engineering, about the strategies and best practices for making the most of trade shows like the upcoming MD&M West.

Lauren shares valuable advice for exhibitors, sponsors, and attendees, along with discussing exciting new developments in the industry, including innovation and sustainability.

Key Takeaways:

📌 Preparation is crucial: Exhibitors should start planning and aligning with company goals well in advance, as early as 20-25 weeks before the show.
📌 Interactive engagement matters: Successful booths attract attention through interactive experiences that go beyond giveaways—engagement is key to standing out.
📌 Importance of in-person connections: Trade shows offer a unique opportunity for team building, collaboration, and internal learning that can't always be replicated in remote settings.
📌 Bring the right team: Lauren and Justin emphasize bringing not just sales staff, but engineers or other team members to help foster internal relationships and provide expert insights.
📌 Plan your experience as an attendee: From networking to education, having clear goals and leveraging tools like the My Show Planner app can help attendees maximize their time.
📌 Community building is vital: Trade shows are evolving to support niche groups within industries, offering networking opportunities for women, startups, and people of color.

As trade shows continue to evolve, they remain a powerful platform for connection, innovation, and growth. Whether you're an exhibitor aiming to elevate your brand, an attendee looking to expand your knowledge, or a team seeking opportunities for collaboration, thoughtful preparation and engagement can make all the difference. Lauren Moore's insights remind us that the value of trade shows goes beyond business transactions—it's about fostering relationships, embracing innovation, and being part of a larger community that drives the industry forward.

Join TAG CEO Justin Starbird for 'The Future of Marketing for MedTech' on Wednesday, September 25th, from 2:15 PM to 3:00 PM at Center Stage, MEDeviceBoston!

Staying ahead in today's rapidly evolving business landscape demands more than innovation; it also necessitates a keen understanding of how to leverage technology effectively.

🔎 Justin dives deep into this topic, exploring the intersection of artificial intelligence (AI) and marketing strategies while providing actionable insights to propel your business forward!

Key discussion points include:

📍 The struggle to craft compelling brand narratives, 

📍 The skepticism surrounding AI's efficacy and authenticity, 

📍 Responsible AI practices,

📍 The uncertainty surrounding future developments,

📍 Predicted trends for 2025

Don't miss this opportunity to gain valuable insights that can transform your approach to marketing in the MedTech space! Learn more about this and previous talks here!

Tackle one of the toughest challenges in business leadership - effectively "inspecting what you expect" - on the Inspectations podcast!

Too often, businesses fail or managers lose their way due to the fact they were operating based on expectations they had never inspected.

The Inspectations podcast, hosted by Justin Starbird, CEO of The Aebli Group, brings together leaders spanning diverse industries, to explore topics such as best practices, innovation, leadership, and business development.

Born from internal discussions within the TAG Team, the podcast strives to enhance processes and systems in your business!

Tune in today for illuminating discussions and actionable insights!

Other recent episodes include: 

Elevate Your Brand: The Power of Strategic Marketing and Content

How Partnerships Between Competitors Drive Innovation with Matt Wollersheim

Leading with Purpose: Strategies for the Modern Business Leader